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The adoption and use of regenerative agriculture is surging. Overall, that is a dramatically positive thing in all facets of life. The quality of produce and products gets better. Our health gets better, and our planet's well-being is served.
The biggest problem: How do you define "regenerative?"
What EXACTLY is regenerative agriculture? What are the key metrics? How do you measure them? What and Who qualifies, and how will the consumer know?
In short: What are the standards that the whole supply chain will adopt in the race to on-board regeneratively-sourced food and material?
Regenified Certification has become one of those gold standards.
Rooted in the work led by Gabe Brown and Dr. Allen Williams — veterans in the regenerative industry — Regenified is creating the highest standard of quality farming and ranching practices.
They have developed the "6-3-4 Verification Standard." This system creates consistency and protocols to track progress that is designed to heal agricultural systems.
As an example of the weight of this verification:
Whole Foods, who has a strong commitment to regenerative practices, official recognizes only 3 regenerative labels in their ecosystem.
Regenified is one of them.
Steve Groff displaying the Regenified-Certified soil under his 2023 crop of fiber hemp.